Instead of whining
Why don't Out-Law attempt to come up with a solution to the abuse of cookies by unethical advertising industry practices which track users online?
Mind you I don't know why you are concerned, given the level of regulatory capture which currently exists in the UK and the historical evidence illustrating a complete lack of enforcement by the relevant bodies; it is highly unlikely any such changes or interpretations of EU Directives will impact the technology industry in the UK, which is rapidly becoming a safe haven for unethical business practices. And let's face it, many of the organisations responsible for such disgusting behaviour probably have Pinsent Masons (yes Out-Law.com) on retainer.
Anyone who can't see an obvious conflict of interests with this article would have to be incredibly short sighted.