Even though the tongue was (as far as I could tell) only half in the cheek....
Re: Re: Ads? I think not.
The purpose of my letter box in my door on my flat is to allow the receipt of letters. What gets posted through it might end up being either from a previously approved source or it might be unsolicited mail.
Unsolicited mail largely takes one of two forms. Either (a) the "junk-mail missives, telling you you've won a prize, professionally junk-mailed en-masse", or (b) the "flyer from local take-away, hand-delivered by the take-away itself".
Codes of practice, such as the Mailing Preference Service (MPS) are in place to prevent the arrival of type (a). I can't do much about type (b), but the chances are that if a local company or charity has taken the trouble to physically post something through my letterbox then it'll at least be of passing interest. If not, the volume is such that binning the odd unwanted one does not become an annoyance.
Sometimes mail of type (a) {e.g. a stack of yellow pages}, or (b) {e.g. a strewn pile of take-away flyers} gets dumped in my shared hallway. On those occasions, they all get put straight into the bin. I won't even keep a copy for myself. I don't support lazy, littering companies like that.
Ironically enough, the letterbox analogy does not extend very well to my email inbox. There are ways to avoid spam, but it takes some doing to avoid it totally. This is why there is a big shift away from traditional email toward social networks and tools like facebook and twitter, where the influx of spam is overwhelmingly minimal in comparison (so far).
At this point, it's worth mentioning that developing a mailing list (snail-mail, email or their modern counterpart, an RSS feed subscription) has proven to be one of the strongest ways to communicate with potential customers. They've specifically put you on the whitelist and asked to be informed. But beware. Do not abuse the trust extended to you by the subscriber, make your communication worth receiving or they will simply unsubscribe.
So that's mail covered. What about the times I leave my house?
Well, it could be said that many websites are much like a modern version of magazines or newspapers. Paid for mags and newspapers have adverts and often have inserts too (the equivalent of shouty Flash pop-overs on websites). Note that while inserts and flash ads have the most 'LOOK! LOOK AT ME!' effect, but they're also easily detached from core magazine content and thrown away quickly.
This is where commercial websites relying on revenue from paid advertisers are abysmally undermined by those who are aware, willing, and able to deploy retaliatory technology.
Private or small-scale websites can get away with adverts because they're hosted by the site themselves. Much like the hand-delivered take-away flyers in letterbox example (b) above.
But now I hear you saying "Most websites are free, not paid for like national newspapers and magazines."
Well it is accepted that the paid for mags and newspapers' star is seriously on the wane, and freebie magazines and newspapers are in the ascendancy. The freebies manage to get by simply by cutting corners on content by parroting stories already published elsewhere, by presenting thinly veiled commercial press releases as news, by running advertorials and by running heavily sponsored or syndicated editorial content.
The freebies are primarily popular because they're free to the consumer (der!). Some of the consumers of these freebies can't tell the (ever decreasing and diminishing) difference in the quality of the news reporting and journalism. The others don't care. We can sneer at the quality of Shortlist Mag or The Metro all we want, but they're popular.
El Reg and all other websites that rely on served ads are the online equivalent of the freebie papers. (Except online ad content is much more easily filtered out.)
Though having said that, whenever I happen to read The Metro during my commute, I know that after the reviews and listings there will be a few full page adverts for car dealerships, Virgin balloon flights, and other assorted stuff that's never of any interest to me. Now, I've now gotten used to automatically skipping those pages. So when I've read the listings, pages, I Adblock by flicking to the back, and jumping to the sport section. Although lately, the use of disproportionately huge pictures of sportsmen holding Setanta Sports cardboard cutouts with telephone subscription numbers as an accompaniment to their sports stories has deterred me from reading the sports section. And elsewhere, there have been adverts with irregular edges that have spilled into the body text. They get a wide berth too. Is this ad-avoiding reading pattern *so wrong of me?*
In fact, the more crude and automated the techniques used to serve ads become, the more likely it is that those ads can (and will) be blocked out by those that want them. Simples innit.
Accept it. El Reg is not a peer reviewed journal. It's not a book. Aside from a few absolutely excellent articles, you're a casual diversion from my working life. Half of the enjoyment of the site is derived from (the unpaid labour of ) the comments section[1].
Note to Reg moderation: I'm no 'freetard' p2p downloader, hippy, or any other other cliche that might spring to mind. I'm just someone who recognises the nature of supply and demand when it comes to the written word. Congratulations on the The Reg staffers' ability to earn a living doing what they enjoy doing. I enjoy reading it, and I wish you well. I might even go and buy one of your T-shirts in order to spread the gospel of El Reg. :-)
[1] I wonder if Orlowski's articles don't have comments enabled due to because he's been such a critic of the something for nothing culture of the internet and doesn't want to be hypocritical... ;-)