"...we plan to offer an excellent, compelling alternative in this competitive field,"
which will be in my blocklist so fast you'd think it was a coked-up cheetah with waterskis on a lake of baby oil.
Ads are gross but sites need to support themselves somehow. We really need a grown-up discussion on a micropayments alternative. It's either adverts, micropayments, or the death of many quality sites on the web. I don't see a fourth option and I truly don't want the third.