They can keep it - ditto iPhone loc services
Let me get this right, I'm supposed to think after this bit of marketing that it's OK to make it even easier to track me than it already is?
1 - There is as yet NO statement of what Data Protection laws Google operates under. I said LAW, not "promises on a web page that can change every second". AFAIK it all gets exported to the good ol' we-fight-for-your-freedom-as-long-as-we-can-take-it-away US of A, a la Menwith Hill. Anyone using Gmail should be made to use postcards when writing letters as well.
2 - The gaping hole in Data Protection laws mean that if I GIVE information they don't have to state what they're going to use it for. Sorry, there are already enough telco's too creative and "flexible" (hello BT, how is Phorm going? Got any nice EU letters of late?).
3 - I'm OK with the operators charging the boys in blue for access. That appears to be offer better barriers and pause for thought than any laws appear to have, especially with the current people in charge at the Home Office (yes Jacqui, that means you).
I already coach people in high grade security that a meeting with any cellphones in the vicinity should not be considered secure - even when they're off. There's a reason why visitors to No 10 and certain Millbank offices have to leave anything electronic in a metal box until they leave. At least they learned *something* from their contacts with the US.