Obviously not *enough* research done
In many circles (don't ask) 'pre' is used as a shortened version of 'pre-cum'.
Not entirely sure that I would have been brave enough to try and name a product after something like that, but it'll be somewhat amusing to see men and women proudly showing other people their 'Prē'...
*snigger*
Boffin with safety glasses because getting that stuff in your eyes stings.