Kraft puts foot in big pot of yoghurt? On 17 February, international nosh monolith Kraft revealed a new logo for Kraft Foods - a "global identity... that it hopes will drive the company forward in its second year of a three-year turnaround plan". The result of a seven-month design process, the image boasts a "stylised red smile" encompassed by seven "flavour burst …
I agree the new logo is shit, but to be fair, the old one is incredibly shit so is there much of an issue? Anyhow I'm sure there's infringement going on here somewhere, or plagiarism. The logo company will make a nice bit of cash though.
Corporate gone mad... indeed, who cares what the logo looks like, won't make it sell more
"At least they didn't use Comic Sans."
What? the fall-back of corporates who feel the need to emphasise 'fun'?
How very dare you! we put up with a lot of swearing round here but use of the'C' word should mean no pleasant visit from the Moderatrix but straight to the ducking stool in the cess pit.
Please, think of the children!
>by seven "flavour burst" icons each of which represents "a different division of Kraft’s business".
If we, the unwashed masses, have to be told the significance of the number of bits that make up the logo then it was pointless telling us. Neither am I impressed by that rather dashing smile, when I thought it was a stalk I was at least not confused. Now I see a flower head poking out of the corner of somone's mouth. Just imagine what a mouthful it would be if they had employed the same thinking for Heinz and their 57 varieties.
And as for "flavour burst", that's been nicked from Opal Fruits.
Who in the hell persuaded a corporate like Kraft that a new 'global identity' i.e. a new logo, was going to 'drive the company forward'. Man, they could sell 'fridges to Eskimos (sorry, that's non-PC - Inuits).
Not only that they sold them a crock of shit. Dreadful "design"...
/with a copy of 'Who Moved My Blackberry?' in the pocket.
Some marketer <spit> has convinced some manager <spit> that people buy, or don't buy, their products because of the logo design.
Or maybe it was a rogue graphic designer masquerading as a marketer?
Common sense tells you that the world just doesn't operate that way, but then common sense seems to be in very short supply in the executive suites of the world.
This is not news.
Tux, because he's a logo with many different versions and they all work equally well.
Or is Tux a lady penguin?
Marketing companies are having a tough time now that advertising revenues are falling. But hello! Perhaps they have a new victim - all they have to do is persuade a vulnerable company that falling sales aren't down to a global economy in the toilet, but rather to out-of-date branding. In exchange for a couple of million, everything will be all right thanks to the Columbian nose candy brigade and the liberal application of swooshes and lower-case sans serif to everything.
It's going to be terrifying.
SyFy as Stef mentioned above is like applying a cheesegrater to the eyeball - but the strapline 'Think Greater' is somehow even worse.
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