back to article Gamers risk early graves, claims advert

Young gamers have been targeted by a healthy lifestyle advertising campaign that implicitly connects videogaming with early death. Charities the British Heart Foundation, Cancer Research UK and Diabetes UK, in partnership with the government, have published an ad that carries the headline “Risk an early death, just do nothing …

COMMENTS

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  1. Iain

    Poor Sony

    Bit harsh on them, kinda like saying they actually bludgeon kids to death like so many seals... oh no, wait a minute, that's when the wii's strap breaks and it goes flying accross the room.

    In all seriousness, it's not the games that give people heart attacks is it? Try the clown or colonel.

  2. Tim Bates

    Stupid researchers...

    I get the feeling little research goes into some of these scare campaigns. They decide on an outcome before they start.... Games make people fat - No they don't you morons... Eating too much does.

    Oh, and if you're worried about your level of activity but don't really like the idea of the gym... Buy a Wii with Wii Sports. The tennis games really get you active.

  3. Joshua Sugarman
    Flame

    False advertising?

    I don't know if its just me thinking this, but it seems to advertise that video games will cause an early grave...

    However, it seems to be that:

    Video Games + Lots of fat + lots of salt + Lots of sugar + lack of healthy food + lack of vitamins + lack of any excercise + lack of good parenting = Early death

    Yet this poster seems to suggest that video games is really the key!

    May I also suggest deisning a poster which says "Reading causes an early grave". After all, book worms sit down and read for hours!!!!!!!!!!!!!!!!!!!!!!!!!! I'd love to hear the comeback on that?

    Maybe its a desperate attempt to try and get young people out, but the scare tactic never works. Look at cigarette sales with the death warning on... It does not work, and for me its unethical.

    Ridiculous poster. Ridiculous message from the poster. Not thought out at all, and attacking a generation rather than assisting or helping them develop.

    Just my opinion though ;)

  4. Thurstan R McDougle
    Stop

    As opposed to...

    getting knifed

    run over by a car

    or a train

    or electrocuted on the 3rd rail

    or falling out of a tree

    or falling off a bike

    or any of the other items in government scare stories!

  5. Trinity
    Pirate

    Doesn't seem that unreasonable...

    There have been cases of people dying from spending an insane length of time playing games...

    ... plus children of that age (boy in the picture) are more prone to epilepsy than adults, and videogames (and some types of monitor; more rare now with LCD) can aggravate this...

    ... and it's a bit of a no-brainer, that sitting around all day will make you fat, even if you eat a reasonable diet, because you're not burning off the energy you've consumed. Not to mention the risk of deep-vein thromboses caused by sitting in the same position for hours at a time.

    So it seems quite a good advert, really. And there are probably rules against a third party promoting Wii as a health aid while condeming the rest.

  6. Graham
    Stop

    new advert - Bad parenting causes kids death !!

    what a joke, now they are telling parents

    "dont worry, your not to blame, for your kid being a fat lazy little B£$^"$*"

    if parents let there kids play 7 hours of games everyday its hardly the game manufaturers fault..

    Lazy parents breed lazy kids...

    they need to expand the picture to the lazy mum and dad sitting on the sofa stuffing there faces,

    then change the title to YOU ARE KILLING YOUR KIDS !!!

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