Google expands ad empire with expandable ads

Google is now serving expandable display ads onto partner websites in its AdSense content network. But it's taking the tasteful route. Unlike so many others, these expandable ads won't consume your browser unless you ask them to. With a blog post late yesterday afternoon, the Mountain View Chocolate Factory introduced …

[TeeCee]

Point at foot, pull trigger.

I wonder how many click-throughs are because someone actually wanted to go to the advertiser's site and how many are 'cos they accidently hit the wrong spot on the page.

This would appear to go a long way towards eliminating the latter.......

[Jacob Reid]

As if I care

Adblock Plus FTW.