Heh...
Surely the answer to that is "tough shit"?
Can't have your cake and eat it.
A business directory site is suing Google for allegedly unfairly raising prices and favouring a rival firm. SourceTool.com claims to the internet's only business to business search engine. It makes money by bidding for Google keywords. When surfers click through to SourceTool the site makes money by displaying Google AdWords …
Argue over a pointless willy fight that none of the users care about.
Be honest now, does anyone ever click on the adwords? ...and do they then click on the ads on the new page they've been served? No, they don't. It's just not the best way to find what you're looking for with a search engine!