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Had this happen to a gambling related company I used to work for a few years ago. The script kiddie emailed us demanding a £12k ransom, we ended up purchasing a 30k/year service where our traffic was routed through a 3rd party server which filtered out the bad packets. The site was unavailable for about week causing a customer service nightmare, and interfered with our autmated feeds. Once the site came back online, we took a significant hit in our visitor stats which took months to recover from