OGC cracks one off on with new logo

Fears that the UK's Office of Government Commerce (OGC) - the Treasury department "responsible for improving value for money by driving up standards and capability in procurement" - had bottled out of deploying its sensational new logo have proved unfounded. According to an inside source, the OGC is "rolling the new brand in …

[Mark]

I guess

They are happy to be labeled as a bunch of wa****s....

Government department in truth shocker!!!!

Mines the slightly stained one that everybody else is refusing to touch.

[Anonymous Coward]

Fiscal Fun

We have to ask ourselves that in the current financial climate, how much did this stunning work of turning three linked circles with OGC in them, into a grey "joined up" writing of OGC really cost the government ... and therefore us Brit taxpayers?

Bonus points to the first person who gets a response from HM Government's horrendously overloaded Freedom of Information team

[David Hicks]

At least they have a sense of humour!

On the other hand, the new logo cost how much?

And any government department really dedicated to getting taxpayers value for money would immediately disband itself...

[Ben Mathews]

Love it!

Between this and the Lisa Simpson blow job London Olympics logo, the govenment branding people are really excelling themselves.

[Anonymous Coward]

RUDE!

Filthy logo of a man playing with himself. Excellent efford!

[Francis Fish]

And the what's new page as minor rendering errors in FF

No excuse. Saving money by sending our cash to MS. Sigh.

[dervheid]

Only confirming...

what we all already knew about the OGC!

Now we CAN genuinely call them a bunch of tossers!

[Anonymous Coward]

Be thankful the department isn't called Office of Commerce and Enterprise

OCE (in their new design) would look a bit flaccid

*Paris - strangley works for me

[Richard Jukes]

And how much?

And just how much did this design feat cost? If its anything more than a fiver, then its yet another story of a company taking the government for a ride and the government enjoying it.

[Anonymous Coward]

The real con artists

Anyone labouring under the illusion that the Boys from Lagos were the biggest con-artists on the planet should take a closer look at branding experts and logo designers. Never has so much pure shit been talked in the service of making a fast buck.

[Anonymous Coward]

To be fair...

...it's not just a fault with the logo. If you look at the headline at the right (wrong?) angle, you get the same effect.

[pctechxp]

And where has....

The money come for this, Mr Brown?

[Fluffykins]

Same Phormula

The clue is in the title.

It's a logo FFS.

And that affects us exactly how? Does the product change? Is it less expensive? Is it any better?

All we have added to our knowledge is that the company wants to shell out on a new image.

Sell to me, don't market at me.

[David Harrison]

On the money

Why the mockery? The new logo is bland, built from identikit members, unmemorable, grey and oversized. What more could you do to capture the spirit of Big Gov-er?

[James Woods]

But was it good value?

As the OGC are responsible for getting value out of government spending, would it be possible to know how much the re-branding cost the tax payer? Was this good value? Was it needed? I was quite happy with the old one!

[Tony]

OGC - OMG

I took a quick look at their new web site - my immediate reaction to the main picture shown was that they are extending the middle finger to everyone going to the site.

Charming!

[Anonymous Coward]

what the f*ck?

It's a government department, why does it need to re-brand? it's not like there are other government departments doing the same function so you have to pick which one has the sexiest logo. It could be in times new roman 16 point for all that anyone gives a f*ck about.

WASTE OF MONEY! good job that financially we're not in a recession or something.

Paris because she knows how to dispose of a big wad.

[Yorkshirepudding]

wait a minute...

someones been watching the O.C. i think...

mines the one with the T4 Presenter repellent

[Pete]

That is surely...

a brand spanking new logo...

Paris for the most obvious reasons...

[Secretgeek]

It's quite sad but..

...I really have been waiting for this.

Quality.

[michael]

unbleavable

they know what it looks like and they still going ahead with it

the bunch of .... logos

[Hairy]

Does anyone

know anyone who works there? I'd pay a tenner for an OGC mousemat/mug combo!

[Ryan]

LOL

all i can say is owned

[Joseph Hill]

Re: Does anyone

'Hairy' - as it so happens, I *do* have an OGC mousemat ....! No mug though :-( I sold one on ebay a wee while ago: http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=290274039852

I have another - drop me a message through eBay if you're interested.

[Christopher Woods]

Haha

It looks like inspiration for this was derived from a mixture of the UGG shoe company logo and a couple of other high street brand names... Nice.

Can someone tell me where I apply to become a designer for uk.gov agencies? Sounds like there's loads of taxpayers' money splashing about for us plebs to earn back!

[Havin_it]

Tenuous!

What kind of mind does it take to spontaneously come up with (sorry) that interpretation? Aside from one that's not terribly busy working or anything, obviously....

/Bootnote: I suppose this could be a cunning loophole in this new proposed anti-toon-porno legislation, mind. The b3ta.com Phallic Logo Awards might be due for a second run-down soon...

Mine's the one that everyone tells me looks like a dong, but I don't see it.