@ John PM Chappell
Wrong, and here's why.
There is NO contract agreed upon--implied or otherwise--that tells you you don't "own" something when you buy anything. If you buy a vehicle, you do not agree to ANY CONTRACT WHATSOEVER that you're only "licensing" said vehicle, and that the maker of the vehicle can, for example, turn off your vehicle's radio if you don't have a driver's license (whether you have a license or not, the thing that detects whether you have a license or not can't be wrong, right?)
Therefore, what happens when some n00b goes out, get's a proctological examination, and buys a copy of the latest version of Microsoft Windows, reads the EULA, decides he doesn't agree, and tries to return the software? That's right, the store won't allow him to get his refund, because he needed to OPEN THE BOX and INSTALL a small piece of the software on his computer to read the EULA in the first place! They'll only allow him to get an exact copy of the same crappy software he's now trying to get rid of in the first place. And since he's aready installed a piece of this software, no matter how small, he's effectively "used" the "non-transferrable" "license", so therefore, under the terms of the EULA, he won't be "legally" able to return it, or even exchange it for something other than an exact copy, anyways! I quoted legally, because of what I'm about to type:
EULAs that demand implied concent upon a condition that inevitebly occurs before you are able to read them (i.e., installing the software) are illegal under the Digital Millenium Copyrights Act. You should read up on it sometime.
Paris, because, well...proctology.