The cynic in me thinks this is not so much about selling 2/3 of a pint at pint prices......
The cynic in me thinks this is not so much about selling 2/3 of a pint at pint prices, but to 'up-size' the ladies' half in the same way they have up-sized wine glasses from 125ml. Now many pubs use 175ml or even 250ml wine glasses, so a large glass of wine is as much as a quarter of a litre. Now women who have been drinking the larger measures have become accustomed to a larger glass size and feel 'cheated' if presented with a normal sized glass of wine and the net result is heavier drinking by women. So the net result of the increased wine glass sizing is the pubs are selling more wine as people simply drink more over the same period of time.
The larger wine glass has made women drinking larger measures more acceptable, but pubs still feel there is much resistance by many women to being seen to be drinking pints. So how can they get women to drink a larger measure of beer? Simply present it as 'not a mans measure' so therefore it must be a womans' measure. Most of the mens' comments above prove this, they won't be seen dead drinking less than a pint.
So how do you encourage women to drink more beer? This would initially be done in pretty 'table glasses' to stimulate demand, probably supplied free by the brewers. Once the demand is there the glasses will no longer be free and a middle sized pint-style glass introduced at the pub's expense. The pub wins, the brewers win, and the treasury takes the biggest slice and wins too. The damage done at health, street and family level by women drinking more is not something any of them will be bothered much byed wine glasses from 125ml. Now many pubs use 175ml or even 250ml wine glasses, so a large glass of wine is as much as a quarter of a litre. Now women who have been drinking the larger measures have become accustomed to a larger glass size and feel 'cheated' if presented with a normal sized glass of wine and the net result is heavier drinking by women. So the net result of the increased wine glass sizing is the pubs are selling more wine as people simply drink more over the same period of time.
The larger wine glass has made women drinking larger measures more acceptable, but pubs still feel there is much resistance by many women to being seen to be drinking pints. So how can they get women to drink a larger measure of beer? Simply present it as 'not a mans measure' so therefore it must be a womans' measure. Most of the mens' comments above prove this, they won't be seen dead drinking less than a pint.
So how do you encourage women to drink more beer? This would initially be done in pretty 'table glasses' to stimulate demand, probably supplied free by the brewers. Once the demand is there the glasses will no longer be free and a middle sized pint-style glass introduced at the pub's expense. The pub wins, the brewers win, and the treasury takes the biggest slice and wins too. The damage done at health, street and family level by women drinking more is not something any of them will be bothered much by