Others including Mozy could profit here
I can't believe BT are going to get away with advertising this free "awesome" service - and within a month of me seeing the advert, pulling it and charging £5 a month.... it's very shady.
Mozy have same 2GB free storage thing though don't they? And an OSX client... so maybe there could be a quick campaign letting people know they can use something none BT that does the same thing, but probably better - it's the interweb after all!! Oh - and they can get unlimited backup storage (not just 50GB) for under $5 a month, not the £5 one BT are touting.
Next step for BT - start throttling third party online backup solutions while giving your own super speedy uploading (not officially obviously), and locking people into 12 month service contracts then pushing the price up after the first 3 months!!
Anybody else getting slightly worried that communication companies are become more and more like data pimping/policing/ransoming companies rather than what they are paid to be, which are communications companies.