This is very concerning...
This is the start of two internets: one public (PAX) and one private (corporate). ISPs across the nation will be required to have a set of PAX servers and a set of corporate servers. Everyone will be equal and net-neutral on PAX, just at corporate and governmentally acceptible usage limits (with eventual limits on content). Eventually, private computers will be forced to use the PAX network, and the Internet as we know it will cease to exist. The two internets shall never meet, so the public will never know what the corporatations (and governments?) are doing behind their backs in front of their faces.
You will need to be "cleared" and vouched for before you can touch CorpNet. You will sign a non-disclosure agreement, which will have a life-obliterating lawsuit clause in it, should you decide to be a whistle-blower. It will also have a blacklist clause for the same reason - if you talk, you will never work again. The public does not need to know what we do to them, and you will not tell them, will you? No, you're one of our good slaves, so we won't have to punish you.
Every time I hear "free Wi-Fi", I think to William Gibson's book "Neuromancer", and I see his dark vision taking form. Why do we NEED free Wi-Fi everywhere? Do we WANT to be tracked everywhere for the rest of our lives? "Here a MAC, there a MAC, everywhere a MAC-MAC...Old MacDonald knows where you are, at the corner bar". The public better wake up and see the cage being built around them.