Who keeps paying then?
I seem to remember a very popular fighter called Prince. Everyone in the UK used to watch the fights, talk about him, loved him even. Then came PPV and the chap disappeared into oblivion.
I haven't been to a live football match for many years due to the silly prices. They may mean nothing to the very highly paid city workers but it is well over a half days work for those on MW.. Similarly Speedway, stock cars - used to be very well supported, then came the price rises and away went the crowds.
One assumes that this directive is after protecting the periphery information about the event, ie you can't report that or tell anyone about it until you pay me first. The outcome - more money changing hands for the same situation as exists, but less people willing to part with the hard earned, hence the market goes down leading to higher prices leading to smaller audience.
Look at snooker (no one else does) used to be a boring sport until along came the hurricane who livened it up, some other great entertainers like 15 pint a frame Bill W, TV lapped it up, but then snooker got up its own with dress codes, drink codes, advertising codes, ad nauseum. Anyone apart from their mums watch any games other than Ronnie in the latest world championship? Even the TV people can't be bothered to cover it properly and it is the cheapest program to make. Our major local snooker club has just shut up shop due to lack of interest.
Darts went the same way, it was a man's game played with beer in one hand and fag hanging out 'yer mouth. Them blokes on telly were just like us but could hit the board more often! It was big business and the drunken exchanges on TV were good entertainment, they even wrote a song about Jockie Wilson! and then it tidied up its act. Now it is big business for about 8 players and the promoter. Most pubs and clubs here don't even have a dart board anymore. Again cheap TV to make, but even the World championships don't inspire decent terrestrial coverage.
Come to think of it, I can now understand why the sports promoters want to protect their ability to wring the last little drop