
Secret Government Location?
Wouldn't be the Ministry Of Self Love by any chance?
Hot on the heels of our exclusive and shock exposé earlier this week into the new Office of Government Commerce logo, we're delighted to present this afternoon a quite remarkable image of the moment at which London design outfit FHD revealed the revised brand frontage to the HM Treasury tentacle's staff: The moment at which …
... it's puerile and very, very silly. The imaginatively named "Monday" was canned because of juvenile snickering, and it would be a shame if this crisp, clean rebranding were to be withdrawn, wasting a lot of taxpayer's money, because of the Reg's unwarranted campaign of ridicule.
Haven't you people got work to do?
Erm, it's not just El Reg finding this funny, it's been widely ridiculed all over the Web for a couple of days now. I don't recall any juvenile sniggering over "Monday" (even I can't find anything rude about that), but plenty of comment about it being a) stupid and b) totally devoid of imagination.
While we're on, can anybody explain the rationale behind the logo for the Department for Children, Schools and Families (http://www.dfes.gov.uk)?
Paris, because even she could do better.
Paralyzed by laughter? That's a relief... I immediately thought they were Puritans passing out from the sight. And that the cop was arresting them as sex offenders. Sorry, forgot you're in a different country. Or maybe not...
[goes off, singing, "We're all living in Amerika, Amerika ist wunderbar"...]
Dear oh dear - people with short memories *and* susceptibility to urban myths. The brand Monday wasn't canned for being duff; it was made redundant by PwC Consulting being bought by IBM and not therefore needing a brand.
And at least it wasn't a dumb-ass made up word (with, if you please, made up punctuation as a required part of it). Nor a coffee-stain masquerading as a brand.
"While we're on, can anybody explain the rationale behind the logo for the Department for Children, Schools and Families (http://www.dfes.gov.uk)?"
I would have thought it was obvious to anyone - Rainbow has infiltrated government, and Ed Balls is really Bungle with an all-over wax job to look the part. Forget RoTM, this is RoTP - Revenge of the Puppets:)