Best laugh I've had in ages!
In April last year, London design outfit FHD proudly announced it would be rebranding the UK's Office of Government Commerce (OGC) - the HM Treasury tentacle "responsible for improving value for money by driving up standards and capability in procurement". FHD's MD Adrian Day trumpeted to the sound of whalesong: “We are seeing …
A temp PA I worked with last year had just spent 6 months at OGC in Norwich. She told us how amazing the place was, nobody seemed to do anything all day, except for her manager who spent literally all his time on a Norwich City FC club forum. Clearly all the gentlemen there were actually busying themselves in the cubicles.
...how much of the taxpayers money was spunked (oh yeah, I went there) on this logo?
With a standard design house, something like that would cost you in the region of £100. You would LOOK at the graphic before branding piles of mousemats. Then you would reject it. All in all, it might cost you £100, it'd probably cost you nothing.
No doubt these people were presented with tens of thousands for this little bit of "design"
We're catching on in Britain. The US have been funneling stupid amounts of money to "friendly" companies for years.
Is it worth asking why the department responsible for buying paper clips needs a logo in the first place (or indeed any goverment department)? It's not as if there's another quango set up to do the same that they might be confused with after all. That said, they aren't exactly the cheapest around: http://www.guardian.co.uk/society/2006/dec/14/publicservices.politics
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