a bit more digging reveals:
*** caution cut & paste (not edited) and ranting ****
(this is taken from the 121 Media INC - Interim Results 29 September 2006)
(available here: http://www.investegate.co.uk/articlePrint.aspx?id=20060929151738P5FE7)
The considerable headway we have made in our strategic partnerships with ISPs and the rolling out of 121Media's next generation contextual advertising products and services will lead to a change in 121Media's corporate structure.
In addition, Dave Dorman, former chairman and chief executive officer of AT&T Corporation, was appointed as an adviser in July 2006.
*RANT** Eric Eichmann sights pressing family considerations as reason for leaving. (no mention of Phorm/121media or other such on his current bio here:http://www.rosettastone.com/global/leadership/eric-eichmann/)-(I wonder what happened to that remuneration package of over 150,000 common shares in 121Media at an exercise price of 540 pence per share. These vest over a four year period and must be exercised by 15 June 2016. link: http://www.londonstockexchange.com/LSECWS/IFSPages/MarketNewsPopup.aspx?id=1242357&source=RNS )
The Board believes that significant revenues should flow from this investment in 2007 and that our anticipated strategic partnerships with ISPs will have a materially beneficial impact on our future financial performance.
*RANT** I don't doubt that, still your shareholders must be 'stoked' atm!
Our PageSense technology
We have made outstanding progress towards our goal of establishing 121Media's
PageSense technology as the `gold standard' in contextual online advertising as
well as consumer privacy. The Directors believe that PageSense represents the
future of digital advertising. It allows advertisers to show their messages to
users based on their online behaviour rather than locking the advertising to
fixed content pages. It can rapidly build up profiles rich in lifestyle and
demographic data. In the old world of media this knowledge could only be
extracted from surveys and questionnaires and inevitably only applied to a
small sample of any given audience.
*RANT**** excuse me? excuse me? can you spare five minutes? ...oh sod this for a lark, lets tap their comms!
121Media's technology is innovative because it translates the content of a web
page into elements which form a profile of interests for the user. Using this
profile, the advertising a user sees can be customized to match his interest,
greatly boosting response and increasing the value of the media space. This
genuine creation of value marks a step-change in the advertising economy. It is
a leap forward in sophistication from which we believe shareholders will enjoy
considerable growth in value.
**RANT** it builds a profile of your interests, then sells them, you see what you do, we see, then we sell it, and we make money and all you have to give up is a profile or your interests/opinions/purchases/etc, yeah you don't get anything for it but hey! we get rich!
Our products and services; benefits
We are confident that the sophisticated behavioural targeting of the type PageSense makes possible will lend a new relevance to online advertising,
(vulturepuke icon as this is making me feel sick)