@HMRC Ambition!! Lets celebrate it!!!
>>I think that it is frankly discusting for so many commentators to imply that £1.4 million was a waste of money to spend on a new slogan and rebranding. HMRC revenue and customs works hard to guide customers and stakeholders through a maze of tax and regulations. A decent image, brand and slogan is crutial to maintaining loyalty to the UK tax system and ensuring that staff are connected to the values and asperations that we all share. This will have imeasurable benefits in ensuring staff retention, especially as there will be a below average wage increase for all the loyal civil servants who have toiled in the HMRC underground salt mines for so long.<<
Surely you are taking the piss. A two word phrase, of which they already had one word, does not need to cost £1.34m. Given that the best word they came up with was "ambition", they clearly overlooked the negative context it could highlight - i.e. we hope we can do better - the first emotion it provoked in myself.
Loyalty to the UK tax system is promoted by a fair tax system, that isn't full of stupid loopholes, and ways of fucking you at every step. Not some dumb name. People aren't that thick - "oooh, it sounds nice, let's buy into it" - when presented with information about what's going on.
>>Given that the UK has some of the highest level of both direct and indirect taxation in the developed world £1.4 million on a new slogan is quite frankly a drop in the ocean for an organisation of its size. In fact, the revenue could spend 10 times this amount and still be able to cover the cost by improving tax collection or even through much needed increased taxation!<<
Yes, it could spend 10, 50, or 100 times more than this if it likes and still cover the cost - the point is that it shouldn't have to cover an overinflated cost. That's not even the beginning of an argument. That is money that they have collected from tax payers, and thrown into the pockets of marketeers.
>>In addition please don't forget the jobs that an excercise of this magnitude provides for the hard working media executives who toil on late night fact finding missions and brainstorming sessions to come up with slogans such as this. The contribution made to the 'knowledage economy' that is held in such high regard by so many other jealous countries cannot be underestimated.<<
The hard working media executives who are getting paid a boatload of money for one, crap word?? How would another country hold this in high regard?? They'll laugh at us for being ripped off and weak.
>>Lastly lets not forget the contribution made to the equally hard working PR event management and catering industry. All of these key workers worked hard to ensure that as these key decisions regarding branding were being made everyone had enough to eat and drink!<<
>>As chairman of a media consultancy in London providing just these types of services to a number of government agencies I can ensure readers that it is jolly hard work and money well spent.<<
I can only assume you actually netted a fair chunk of this completely wasted cash yourself. If the outcome of "jolly hard work" is 1 word, I would hate to see what happens when you are underproductive.
Either that or you are taking the piss, which I do truly hope....