Exploding Flash catalogue rocks Dutch e-commerce site Those of you who are not great fans of Flash are advised to stay away from the website of "international retail organisation" HEMA, which features what must rate as the most extravagant abuse of the world's "leading interactive content creation tool": HEMA website grab showing exploding Flash catalogue To be honest, the …
It's very nostalgic - all those web designers etc from the first dot-com boom will be in their mid-to-late twenties by now, and will be starting to feel the first pangs of middle-age. They will be trying to recapture their lost youth, and this website will make them feel right at home.
The actual usefulness of most sites seems usually seems to be more or less in inverse proportion to the percentage of the content that is flash generated.
That's usually the case with sites more oriented at marketing than selling, if you get my drift.
I actually gave up with Fiat's latest edifice.
I hate being marketed at, rather than being sold to.
>sigh<
...I'm guessing this is a spoof, or jape, celebrating the launch of their new website. Or something. If you watch it all the way through it ends up with a kind of a "way-hey" look to it, if you see what I mean.
Actually, I find this mildly less offensive than those flash-powered navigation bars that beep and whirr and spin and stuff. Honestly...
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On an e-commerce site, at least.
It's witty and not in the least annoying. Unlike some Flash ads that are embedded in the pages of a certain well-known IT news web site I could mention but won't. Some of those just want to make me put my fist through the screen.
Didn't go there, but why do site owners persist in creating user-hostile web sites?
If you want people to buy, then the most important thing is to describe your product CLEARLY, CONCISELY and without CAUSING ANNOYANCE to the user.
Unlike static pictures, which are indeed worth a thousand words or more if they are used properly, animations only DISTRACT from our ability to read the text, and if your text is so uninteresting that it NEEDS distracting from, maybe you should fix THAT rather than admitting it.
Have you properly described your goods? Sizes, weight and price are all-important. Do your products have photos from all 6 sides if necessary, so we can SEE what the inputs are instead of trying to guess?
But especially, do you show the PRICES ? A web site without prices isn't worth the paper its printed on. Please don't waste our time with pretty sites that are pretty useless.
yeah - that's not actually their *real* product page though - that's here: http://www.hema.nl/nl-NL/winkel.aspx?navmethod=menu - they've just made this for a bit of a laugh and as a viral... which of course you've now happily plugged on your site so all in all it's pretty successful really!
I've been asked to point out (by my Dutch partner) that not all Dutch web designers, or even all Dutch people are pot smokers.
Bloody stereotypical cockney rag writers. Tsk.
The Dutch are, however, generally quite tall, wear bright clothes, like bicycles, call hills mountains, like the colour orange, have a bloody big airport for their capital, lots of canals, a few old windmills, lots of new windmills, quite tall, have a bloody big port, speak english better than most of the English, have only 2 male haircut styles (short and shortish), have decent roads, have decent trains, have a generally decent attitude to life, hate the French speaking world, lost an empire as well... and they are quite tall.
I like the place! :-D
To all of you are are complaining about the page - stop looking at it if you don't like it, and stop making everyone else's lives miserable with your constant moaning.
If you like your web experience dull and boring, try this site: http://lynx.browser.org/ or http://www.dgate.org/~brg/bvtelnet80/.
Lester - will you be writing an article about all the Flash adverts (which aren't even entertaining) on this site?
Now you can find Hema products at Hema.nl.
Nog een keer = once again or repeat.
Stuur door = post on... to whoever you feel like pointing this out to... like Lester.
Mine's the carnival jacket with clogs underneath.
Four day pish up in Southern Holland called Carnival finished yesterday!!
Now that everybody agrees on the fact that Flash should not be used in this way, I think we can also start actions against:
* the car (should only be used to transport people, not to drive fast in it!)
* paint (should only be used to paint real landscapes, not that rubbish Picasso, Bosch, or Munch).
And, while we're at it, let's ban patio heaters as well!
"It may be the most ridiculous use of Flash I have ever seen"
So you're saying that there is a non-ridiculous use for Flash? Like maybe forcing somebody to watch a 5 minute animated movie when all they want to do is download a driver or something?
It puts a smile on the face and is good PR for the company.
"I've been asked to point out (by my Dutch partner) that not all Dutch web designers, or even all Dutch people are pot smokers.
Bloody stereotypical cockney rag writers. Tsk.
The Dutch are, however, generally quite tall, wear bright clothes, like bicycles, call hills mountains, like the colour orange, have a bloody big airport for their capital, lots of canals, a few old windmills, lots of new windmills, quite tall, have a bloody big port, speak english better than most of the English, have only 2 male haircut styles (short and shortish), have decent roads, have decent trains, have a generally decent attitude to life, hate the French speaking world, lost an empire as well... and they are quite tall.
I like the place! :-D" ...... 'pot-smoking Dutch' By JASR Posted Wednesday 6th February 2008 13:43 GMT
And probably, because of the Intro Prompt, he forgot to mention Captivating Women who know what they want and how to get it, and in all Shapes and Sizes, for all Shapes and Sizes.
What's not to like in such a Place? :-D :-0 :-)
"Unlike some Flash ads that are embedded in the pages of a certain well-known IT news web site I could mention but won't."
Obviously not THE REGISTER, which is absolutely perfectly behaved, no stupid animations etc.
Provided that you look at it exclusively with firefox and have flashblock enabled, that is.
I had to run it twice. I agree with the several who thought this was a better use for Flash than the usual stupid and time-wasting animations brought to us by the corporate mediocrity. And for those who thought this was lame, stupid or a waste of time, well, I bet you're a real blast at parties too...
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