HMV
One could argue our very own HMV are doing the same
http://www.hmv.co.uk/hmvweb/navigate.do?ctx=1000;-1;-1;-1&pPageID=3063&WT.ac=A_WEBSITE_HOME_PAGE_MAG-RHTMN-HeathLedger_Side-Heath+Ledger
Business is business I guess.
US retail giant Best Buy has apologised to Heath Ledger's family and fans after one of the firm’s employees erected a makeshift movie display in memory of the Brokeback Mountain star. Just a day after the world learned of the sudden death of the Australian actor, who was found dead in his New York apartment earlier this week, …
Whenever someone famous dies, like a musician, you always see their albums/films/books shoved to the prominent positions in the high street stores in the days following it.
Just look at how many Pavarotti records sold once he popped his clogs. Demand soars as the news of their death suddenly puts that person's name to the forefront of people's minds.
It's absolutely true that death sells, probably far better than sex sells in fact, however it's normally the public who go and find whatever it is they want from the celeb/artist following their demise (albeit with a *little* "help" from the marketeers) rather than bending to what could be seen as completely un-subtle, distasteful attempts by companies to shove their stock onto customers.
The "staffer" probably was a fan of Ledger but should have kept the tribute to the confines of their own home/DVD player as opposed to using their position within a company to say what customers *will* want to do so brazenly with a sign and everything...
I remember after the suicide of Kurt Cobain wandering into my local HMV to see huge displays of everything to do with Nirvana.
I spoke to the store manager and even a couple of people at their head office and they were frankly astounded that anyone could think that their attempts to sell product were anything less than the best possible taste.
<Kenny Everett/Cupid Stunt leg swing>
Maybe Best Buy told the staffer to build the shrine just so they could dismantle it and receive some publicity for "doing the right thing." Perhaps someone hearing that Best Buy doesn't want to profit from his death in bad taste will then shop at Best Buy because they are not an evil corporation (today anyway). Paranoid? Maybe, but it doesn't mean everyones not out to get me.
"One could easily view this as an attempt to profit from Mr. Ledger's death"
Which it surely was. And hoping to get a promotion out of it when the cunning plan generated a lot of sales, I'd suspect. And so what? That's what they all do all the time... Maybe in slightly subtler ways, which does not change anything.