"We considered the voice-over, which stated 'Honour is his code. Vengeance is his mission. Violence is his only option,' suggested that it was honourable to seek revenge and that violence was an acceptable solution to a situation."
Do the ASA watch tv, read books, play games or go to the movies?
Halo wouldn't be very exciting if after the inital attack The Commander in Chief had a nice talk with an alien guard who took The Commander in Chief to a room for a nice civilised meeting with the Aliens.
Die Hard wouldn't be too interesting if John instead of writing "ho ho now I have a machine gun" on a dead guys t-shirt, had been in the elevator with a cup of tea. He and the thieves then had a nice discussion about wealth sharing and the state of modern banking over tea.
Seven wouldn't have been quite as interesting if the killer instead of being a killer was a preacher, and the police were infact parishners listening to a sermone.
I mean the ad may have been ott and gretutious (I havn't seen it so I don't know) but that statement is a crock of s--t
You can see Ripley having a nice discussion with the Alien queen, and Burke in fascinating business meetings.
Violence may not be a great answer but it sure makes entertainment mediums a bit more interesting. Action Games/movies/etc without violence stop being action and become real life drama.