Who is liable?
One aspect missed by your commentators so far (techies, bless 'em!) is the issue of liability. When some harm occurs (from as trivial as a family PC having to be rebuilt at, to them, great inconvenience and cost, upwards), who ought to provide compensation?
I have mailed a UK national newspaper about this in relation to something much more trivial (a button being transparently overlayed by an advert which thus took me to the site of a UK airline) and recieved a holding reply.
Is it the newspaper which is the end deliverer? The advertiser with whom they contract? And so on upstream. My take is that it OUGHT to be the site which I chose to visit, as I have no control over anything upstream (hence the issue in the first place).
I don't know where the law stands.