New Black?
Absolutely John. Bandwagon comes to mind also.
"There are a number of packages out there that can be used to help track a user's carbon footprint. [MobGAS] does seem as though it could be sported by our network and we will certainly look into it," said Olivia Dobbs, corporate responsibility manager with Vodafone Ireland.
What she failed to say was "Providing the revenue stream far exceeds the cost of our investment"
"We would certainly be open to supporting it if it was something our customers wanted," said a spokeswoman for the operator.
What she failed to say was "are willing to pay for, and if we can make lots of money out of it"
Who on earth in our consumer based greed system is going to keep the same car for seven or so years? The same mobile phone for all of it's useful life? And all those other consumer trinkets that have to be upgraded every 6 months?
Common sense and less greed is all that's required to reduce ones carbon foot print. Not a new method of consuming energy.
I should change my nym to sinykul methinks.
Try some ethical shopping if one really wants to reduce the impact of consumerism on the environment. Boiling just one cup of water for the breakfast brew instead of filling the kettle, and then driving to work in a 4X4 doesn't make a great deal of sense.