back to article Phones 4 O2

High-street retailer Phones 4u and operator O2 have patched up their differences and will be working together again come December, though O2 claims this was always part of their plan. O2 dropped Phones 4u early this year, focusing on their relationship with Carphone Warehouse as part of a trend which seemed to see network …

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  1. Phil
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    iConic

    "people wanting to see the iconic handset"

    I'm dissapointed in the lack of comical capitalisation that could have been abused but wasn't.

  2. BoldMan

    Damn stupid ads

    Phones4u have bloody stupid TV ads which annoy the hell out of me... some moron with a wrist problem... bring back 321 with Dusty Bin!

  3. Tom Cooke

    Damn stupid ads

    The ads are *supposed* to be annoying - the idea of marketing is "brand recall" as well as actually creating desire for the product. If everybody who's surveyed by some opinion poll guy on the street says "Phones 4u - damn stupid ads" when asked to name a mobile phone retailer, then the ad campaign has worked :-)

  4. Tom Cooke

    Damn stupid ads

    The ads are *supposed* to be annoying - the idea of marketing is "brand recall" as well as actually creating desire for the product. If everybody who's surveyed by some opinion poll guy on the street says "Phones 4u - damn stupid ads" when asked to name a mobile phone retailer, then the ad campaign has worked :-)

  5. Cliff

    More Damn Stupid Ads

    If making me associate their brand with smug condescending wankers is a good thing, then job well done. Seriously, though, with many different phone suppliers on the internet and high street, then why would I choose the brand most likely to patronise and bamboozle me?

    Ratner's was an even more recognisable brand name after George Ratner dismissed his merchandise as crap, but it put enough people off to cripple the business.

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