"To help our customers make the most out of their Internet experience"
"To help our customers make the most out of their Internet experience, we take proactive measures to ensure that bandwidth intensive applications do not negatively impact their service."
Folks, if I'm a P2P user you don't help me making the "most out of" my Internet connection when you interfere that way. Instead you should live up to the terms and conditions the customers was lured by into signing the contract and provide appropriate bandwidth for everyone.
If you accept more users than your network can handle and they simply use their connection as advertised ("cable modem technology that gives you a boost of speed for video, photos, music and any large file access") you are the problem, not them.
Or are you just trying to find a way to sell your on-demand video services?