From PC to Console
I cannot think of a better partner for this than Trend Micro. They have regularly been a top three security (antivirus) company and make a great product. It makes sense to consider parental controls and security in a product (PS3) that is so much more than a gaming console. Perhaps they have a ways to go before they compete with digital entertainment centers (http://www.shopping.hp.com/product/dec/dec//4/storefronts/RE501AA%2523ABA) or a fully embraced tuner/DVR replacement (http://www.engadgethd.com/2007/08/01/ps3-to-receive-tuner-dvr-capabilities-before-march-2008/). To speak directly to the new web filter, consumers expect this feature in other products that deliver web content.