Black Label
In that case, whoever owns the Johnnie Walker whisky brand should be up for a big payout from RIM. Stressed execs must be finding it very annoying accidently purchasing a cheesy, overpriced, Tamagochi* / phone when they want a shot of the old nerve-pacifier.....
* Tamagochi: Another weird craze for having an electronic gadget that continually pesters you for attention.