except that...
Except that Adblock Plus doesn't block the simple text ads that Google puts up. And I don't care, because they aren't intrusive in the least. Adblock is, however, incredibly good at blocking the jittery, annoying crap that makes me stay with Firefox, as it's the only one with an ad blocker that actually works.
I actually find that NoScript blocks more of their ads, mosty unintentionally, because they've invariably embedded with javascript - which NoScript doesn't allow to be run indiscriminately.
Note to advertisers: want people to see your ads? Don't treat people like walking wallets whose sole purpose for existence is to see and react to your ads. But hey, you're probably too busy coming up with the lastest version of punch the monkey or the newest popunder equivalent to actually give a shit about listening to the people you're annoying.