funny...
As someone already eluded to, generally when memory goes bad the machine lets you know... Back in the good ol days when we used to use honest to god chips, most memory errors were corrected by simply reseating the chip, or if it was user installed, straightening out one of the little metal pins.
Even the most poorly built machines today are built better than the top of the line stuff that was built 20 years ago. It's almost impossible to jam a memory module in backwards without either destroying the chip or the mother board.
20 or so years ago, if you put a chip in backwards, it either burned up or it exploded (really cool I might add).
Diagnosing machines today is NOTHING like it used to be... Back then you actually had to know a little about electronics, and I'd say about about 50% of the time you could actually fix a problem with a machine by swapping out a few chips or adjusting a few pots... You had to use o-scopes, dmm's and other such tools to verify if a system had hardware problems...
Now a days, people who can't speak a lick of english can read problem isolation scripts to people who don't the difference between the internet and ethernet...
To be honest, a success rate of 30% is much better than I expected... The way the training centers from Microsoft, Cisco, Dell, et. al, crank out "graduates" from their learning centers, I think it's a miracle. The last time I took a MS course, we had 8 binders full of power point slides, from which the "instructor" read word for word and line by line... Pretty much 1600 or so pages of information covered in 4 days... What's more, the tests really don't cover real world abstract situations that one would find in reality.
As for the box stores and their "geek" squads, eh, you (the consumer) get what they (the box store where you bought your computer from) pay for (technical support staff). Occasionally, you'll come across someone who really knows their stuff, but don't get too attached... They're either moonlighting OR that store is the first step towards finding a real job.
Finally, a really good tech kind of like a Ferrari F-1 mechanic... They might be neurotic, they might smell a little ripe and they may speak in foreign tongues, but they're damn good at what they do and the people who are lucky enough to be on the receiving end of their knowledge and services will have a machine that screams like a F-1 car... AND will pay the premium for it.