Good idea...
... but a bit difficult to read in the bath. Or whilst I'm eating my tea...
A new online newsagent is hoping to galvanise the Irish publishing market by selling magazines online. Mymagonline.com, which is based in Dublin, is hoping to become the iTunes of the publishing world by offering readers PDF versions of Irish publications. These can be downloaded directly to a PC. The magazine appears on screen …
"83 per cent of readers reading downloaded magazines online have never purchased a printed copy."
Who are these customers that have never purchased a magazine in print? Aliens from the planet Xenon?
Or is that people tend not to buy electronic copies of magazines they already have on paper, a startling revelation?
(Yes, I know that they mean that 83 per cent of readers download issues of magazines they've never bought in print, but the original's still a very strange way of saying it.)