They are only acting in character...
I do not see why people are acting all surprised by this latest violation of personal privacy rights by Microsoft. Just off the top of my head, historically they have:
1) Shipped software to end users that is so poorly designed that over 10 years of constant patching is still unable to render it *secure* (cases in point, Windows 95, 98, 2000, Windows XP, MS Office, Internet Explorer...).
2) Instead of actually fixing the problems, they turned the insecurity of their software products into another *cash-cow* revenue stream with their $50USD/year *Windows OneCare* subscription service (the customers of which, being the cow)...
3) Knowingly hid their *Windows Genuine Advantage* datamining spyware in windows updates, which collected and sent your HD serial number, MAC address, BIOS checksum, computer make and model, MS product keys, locale, your language, and more back to Microsoft's servers without your permission. Then it passed automated judgment on all users (resulting in a 20% *false positive* rate, i.e., 20% of MS users who had legitimately purchased their products were treated as criminals via this fully-automated, rights-removing trial). The nice WGA tool then inserted a time-bomb, causing nag screens to pop up and disabling open access to all updates (which are constantly and urgently needed as discussed in the first 2 points). Many of those contacting MS by phone concerning validation problems were similarly treated as criminals, and many paid even more money using their credit cards to *re-validate* their legitimately purchased software, instead of continuing to be subjected to harassment.
4) Delayed distribution of many patches for glaring security holes which had been identified and published by security researchers, and which were known to be causing harm to their customers via viruses etc. designed to take advantages of said security holes. Instead, they rushed out patches to shore up comparatively harmless breaches of their "windows media format" DRM to satisfy their moneyed friends in the recording industry (proving that, at Micro$oft, it's *all about money*).
5) Greased the palms of hundreds of key people to get them to vote and sign MS-penned form letters advocating the wisdom of fast-tracking the adoption a 6000 page non-open *Open XML* document format as a proposed international ISO standard document format (a format which they could then control and alter at their whim, wiping out their competitors while continuing to bleed the world into their bank coffers). All the while coyly ignoring the possibility of supporting and contributing to the existing and truly open ISO standard ODF format. Luckily, sanity prevailed, and this harebrained idea was shot down, so far...gee, I wonder if there could be any more security issues in that 6000 + pages...
I could go on, but you (hopefully) get the drift. Complaining about these repeated violations of respect, your security, and your rights does nothing, at least according to this historical reckoning. The easiest (and only) way to protect yourself is to JUST STOP USING MICROSOFT PRODUCTS. PERIOD. Dell is doing it, HP, Lenovo are selling great Linux-powered PC's fully loaded with secure open-source software like OpenOffice, etc. Lots of people are starting by giving MS Office the boot off of their windows PC's and installing OpenOffice instead. Then they download and try Ubuntu or some other popular free version of Linux and never turn back. Myself: I got fed up with Microsoft's antics years ago, switched to Linux, no more virus problems, lots of great free software...like a (long-overdue) breath of fresh air...