about bloody time, too...
"...several half-hearted attempts to launch their own email and even photo-sharing applications..."
All I EVER wanted from the network operators was bandwidth. For years we put up with their walled gardens, stupid charges, and services that we didn't want (does ANYBODY actually make 3G video calls?). Now they're starting to see sense, the mobile internet can truly take off and they'll start making some serious money to finally pay for their 3G licences.
I could have told them this at least five years ago, but then I'm not a highly-paid captain of industry. If any of them want to recruit me for advice on future strategies, I'm available...