Novel? No. News? Really not. Advert? Hell yeah.
How is this news? These things (from other manufacturers) have been available for quite some time - just off the top of my head I know that B&Q and Maplins sell them (the ones I bought are from a brand called Byron), and a whole bunch of other places if you do a quick Google search.
What next - a Reg story on a wonderful new version of the telephone that - wait for it - has NO WIRES! This novel new way of communicating will also be available from Argos, no doubt.
For those who don't want to wait for Argos to catch up, or want something with a slightly less tacky remote, head off to
http://www.chbyron.eu/products.php?catid1=3&catid2=14
or
http://www.maplin.co.uk/Module.aspx?ModuleNo=42504&source=2001&doy=search
or
http://www.ryness.co.uk/ProductDetails.aspx?categoryID=754&ProductID=3804
...or just wander in to B&Q.
I just hope the amount of beer this firm supplied El Reg to hock their wares was worth it!