I would like to submit for review a proposed worldwide branding rule: "Henceforth it shall be punishable by death to create a brand or company name where the character 'e' is removed from a two-letter suffix applied to a base word or phrase."
Flickr. Slickr. Jumpr. Even bands have gotten in on it - Staind.
What's even worse is this: I am sure that soon, some bright spark will decide to combine the internet's two most obnoxious trendy naming conventions, and create a 'napstr'. AAaaagh!