Geographically changed skeptics
"comScore has no explanation for the popularity of France Telecom, but we think it has something to do with the company's recent launch of its Orange mobile and internet service provider south of the Pyrenees."
I have quite a few Spanish friends that get hacked off when they are in the US and when they identify where they are from, people screw up thier faces trying to place the country somewhere between Bolivia and Guatemala. That's besides the fact that if they speak with an accent, people think they are Mexican.
I think you might find that either comScore are muppets as they have included Spain in the 'Latin American' market or the launch of Orange in Spain (which to your credit you identified with correct geographical info) will not have done much for South and Central American traffic.