Only half the answer
"a little over half of companies still don't have their own website"
And many of those that do don't have anything useful on it.
When I search for something, I often look at a dozen sites, all of which imply that the company running the site might have the product I'm looking for, but only around one in ten of them actually give me full details including prices, and probably only one in a hundred bother to tell me whether the item is in stock.
For far too many companies, "improving" the website means adding annoying animations and other rubbish that (they think) makes them look good, but actually does nothing to help people determine the best product and buy it -- and is far more likely to make them reach for the back button and go and buy from somebody else.
Biting the hand that feeds IT
