back to article Cloak and dagger Chinese firm tells Google to change its name

Google has been sued over its use of the name Google. A Chinese company recently filed suit with a court in Beijing, claiming its been inundated with phone calls because the search engine's Chinese name is far too similar to its own. "We just want Google to change their commercial name," a spokesperson for Beijing Guge …


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  1. Anonymous Coward
    Anonymous Coward

    not the first time

    My friend Barney has had the same problem for years.

  2. Steve Renouf

    Relatively related?

    What are the chances of Guge being owned by some distant relatives of the owners of Baidu????

  3. Tom

    The solution...

    Google adds themselves to the telephone directory and all is sorted?

  4. john frey

    The News

    here is that Baidu has such strong marketshare. I note that Baidu abides by China's censorship laws. It appears the Chinese don't have the a problem with the Chinese government censoring the net that others like, oh... say, u.s'ers for example.

    Imagine that. A culture with different values. Whoda thunk.

  5. Kevin Eastman

    You get used to it

    Having the same name as a famous personality (if you like Teenage Mutant Ninja Turtles), I can speak from experience and say that yes, it can sometimes be annoying, but, for the most part, you get used to it and not let it bother you. If Guge is getting phone calls for Google, all they have to do is politely say, "I am sorry, you called the wrong number". How does that interfere in their business model? Does this mean I can sue my namesake for the inconvenience of he becoming famous?

    One more thing, no, Raphael's favourite colour is not green.

  6. Adrian Crooks


    Why would large amounts of people be trying to telephone Google? Maybe Google should also put a contact us link on their website and then explain they don't want to be contacted by phone? Changing their name is ridiculous so I can only see this as suspicious.

  7. Webster Phreaky

    Rots o Ruck Beijing Guge

    I'm more inclined to believe that Beijing Guge is owned and operated by the Chinese Communist Party (like Lenovo), which has been trying to undermine (if not POISON with tainted food products) America since the 50's.

    I'd like to see Google just block all communications via links to China, lets see how long that Law suit lasts.

  8. Anonymous Coward
    Anonymous Coward

    Google does worse than this!, for example, is NOT a canadian entity, but none-the-less, has a "fake" canadian address.

    If you do a whois on, you will see a Toronto, Ontario, Canada based number. A pour lady has the same number google put on their domain. They didn't even test to see if its valid. (From when I did the article, the number was active, and in some weeks, she received 100+ calls). This was 1 year ago.

  9. Anonymous Coward
    Anonymous Coward

    re: Rots o Ruck Beijing Guge

    Block all communications? Isn't that china's, you know, goal?

    Personally, I'd open UP all communications...THAT'll bugger them!!

  10. amanfromMars Silver badge

    Bottom feeders?

    A cynical ploy by lawyers to kick start their "self service industry" in China?

  11. Anonymous Coward
    Anonymous Coward

    Turn it into cash...

    Guge should just alter their number to a premium rate line.

  12. crayon

    Re: Rots o Ruck Beijing Guge

    "the Chinese Communist Party (like Lenovo), which has been trying to undermine (if not POISON with tainted food products) America since the 50's."

    Between McCarthy and Bush, the Americans have been doing a good job of undermining themselves without outside help.

  13. Anonymous Coward
    Anonymous Coward

    Not the second time...

    I'd be more worried about changing my friends if they shared a name with that purple MS fanboi dinosaur.

  14. Paddy

    the evil empire...

    there have been reports of now-resurgent, ex-commie countries using questionable tactics to implement protectionist policies...

    remember the shell fiasco at sakhalin II?

  15. mike

    they still aint got it

    The Chinese government love their censorship. Even to the extent of jamming Voice of America and the BBC radio. whats this got to do with the internet you ask I run a 24/7 rolling news internet station we get loads of hits from China even though we talk about what they are trying to stop their people knowing like Taiwan for example.

  16. Anonymous Coward
    Anonymous Coward

    Name game, use the same, keep your fame.

    Why they even decided to go into China with a translated trade name is beyond me -- unless 'Google' actually translates into 'fart'.

  17. Adrian Esdaile

    Guge - it's got a ring to it...

    I like it. I can see the conversation now:

    "Yeah, like, right, i Guge'd it on my mobe and like, found teh Myspace"

  18. Mike F

    Why not...

    Why don't Guge just make their phone number a £50 a minuite number and make a bit of cash off it :p

  19. john frey


    "Even to the extent of jamming Voice of America"

    Given that VoA is nothing more than a propaganda network I don't see what is surprising about jamming them. How many Communist Party of China radio stations are going in the u.s.? That's right, none.

    Hell they won't even allow Havana to broadcast to Florida. Freedom of speech is only for approved broadcasters.

  20. salman ali

    quote the names

    I would be nice if you quoted the Chinese names used by the two companies instead of just saying they're similar. I realize that they're available in the linked Danwei article and this is an English publication, but it still seems a pretty important thing to leave out of an article like this.

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