Whats the point?
They already have the Latitude line. Why not just make budget priced Latitudes? It seems like all they have done is taken the Inspiron, made it black instead of silver, and got rid of the bloat.
Dell, if you're trying to fix yourselves, launching new product lines that overlap other ones is not the way to do it. Use what you have, launch new products that fill the need, but don't muddy up what you have already.