re Get some perspective assholes
"so instead of working for 30 hours and getting 240$ for sure they take the chance of losing money instead ?"
$8/hour? try minimum wage for most fast food employees (currently less than $6/hr.) But, for argument sake let's grant an $8/hr rate.
30 hours of shift work at McD's = 3.5 days of actual time assuming standard 8 shifts and no back-to-back double shifts. This nets $240 US *pre-tax* income... subtract ~ $30-50 in income tax and FICA tax depending on your filing status and you're left with $190-210. We'll split the difference and call it an even $200 for 3 days of work. Greasy, smelly, rude-customers-who-you-have-to-smile-at type of work.
Compare that to a waiting for 30 *consecutive* hours in a line for a chance to make 10 times the money in 1/3rd the the amount of time? Tell me what you'd do in that situation?
For items like the Xbox 360, PS3, the PSP, Nintendo Wii, and the Nintendo DS this tactic paid off. I have friends who made upwards of $2500 on Playstation 3's last November.
Look, there's always risk in speculation, people lose money in real estate, and stock markets crash. yada-yada-yada...right? Companies like Apple, Microsoft, and Sony generate huge hype and publicity for product launches, scare up the media about product shortage, and in this case led a bunch of people down along knowing full well that there was no scarcity of product. It's a finely tuned and practiced form of pump and dump, and I don't think it's something to laugh about or criticize consumers for.
I just get pissed that some people characterize these consumers who are scrapping for a living as greedy, yet themselves probably greatly sympathize with the S&L and/or Enron victims who fell for similar insta-rich style tactics (albeit at much higher stakes.)
phew...rant over :)