Creative CEO: "Even the cheap, cheap Chinese brand today has display and has FM."
Shortly after Apple announced its iPod shuffle, Creative's CEO Sim Wong Hoo had this to say about it:
"We're expecting a good fight but they're coming out with something that's five generations older. It's our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that's a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it's worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don't have this kind of thing, and they expect to come out with a fight; I think it's a non-starter to begin with."
So now, 6 months later, Creative come out with their own iPod shuffle-clone, flash-based MP3 player with no screen or FM...
Will they be expecting "the whole industry to laugh at it" too?