Battery life?
I'm surprised they're bothering to willy-wave the startup time as it's not usually a big issue for laptops (sleep / hibernate anyone?). Even the performance kick shouldn't be that much of an attraction.
What's missing is the effect the reduced power consumption of the SSD has on the amount of time you get on battery power. Battery life is always a big deal in the laptop world so this should be the most effective selling tool and I'm extremely surprised there aren't some impressive figures being crowed about here.
Is there something they're trying to hide or have Dell's marketing types missed a trick?
Tim