I'm all for the amalgamation of online advertising companies.
It makes it easier to block adverts!
Internet text-ad broker Google has purchased leading computer-tracking cookie provider DoubleClick for $3.1bn cash, the two companies announced today. The acquisition is Google's largest to date, just six months after purchasing YouTube for $1.65bn in stock. The move wraps Google's e-tendrils around DoubleClick's extensive …
It might have started as a search engine, but google was always an advertising company. It just mastered the online advertising using its dominant position as a gatekeeper of the Internet through the most efficient search engine yet. Its dominance starts to resemble very much the one Microsoft imposed on us the past 2 decades.
The buyout of the dreaded DoubleClick (which I personally hunt down like pest on my PCs) proves that Business and Ethics are very hard to pair.
If the “google is good" myth crumbles, (and such moves certainly help in that direction), there could be a massive reaction. Nobody wants to have all their mail, chats, calls, documents, calendars, contacts, notes, files, videos etc, stored in the hands of an ambiguous and eventually unscrupulous advertiser. NOBODY
Even if the service is good and free!!
I am already planning my retreat...
Finally ... even in the internet age, you really get what you pay for!
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