Embedding analytics in operational systems takes different technology
Interesting article. I blog about this a lot over on http://www.edmblog.com as using analytic techniques to drive operational behavior is quite different from the kind of slice and dice analytics so prevalent in BI. Fair Isaac has been at this even longer - 50 years - and the need to bring analytic techiques to bear, often in conjunction with business rules, in operational systems has been a big part of that. Generating models and turning the results into something executable is key.