Re: @Pascal Meh.
Americans have little choice in the matter, because there is virtually no privacy protection as a consumer. We are better protected from our own government's spying. Even though the government has often been revealed as breaking or skirting the law, at least there are laws. The US has nothing like the equivalent of the EU data protection laws.
It is supposed that we can choose the companies we do business with based on this, since they are forced to disclose privacy policies with those they do business with. Those privacy policies often say they'll collect and share "relevant" personal data to "various" third parties they do business with. Basically they mean nothing, and say anything they can get their hands on (which you can't get a list of) they'll collect and they'll share with anyone they have a business relationship with (and you can't get a list of them either) When Google Street View cars were found to be sniffing wifi SSIDs and passwords and logging them against addresses people were outraged, and Google quickly backtracked and made excuses, but that only happened because the public found out this was happening. If they hadn't, that information would undoubtedly still be collected today.