@AC 8:56
7. Innocent members of the public who felt like a Chinese take away and ended up nearly drowning: http://goo.gl/8gMYw
The past year provided us with some wonderful tales of innovation and expertise, but we all like to see a car crash as much as success story, right? So here's a roundup of the most colossal cock-ups of the last 12 months, including face-plants by Google, Facebook, Apple, and others who succumbed to that most universal of human …
It's not just in the US. They make lots and lots of very cheap phones that they probably make little / no profit on. That and the new Windows Phones which are probably make or (more likely) break for them. If Windows Phone catches on all the other (cheaper) manufacturers will wade in and obliterate any profits. At least Apple own / develop iOS for their own hardware.
The problem with the "old" google maps on iOS was that it was a monopoly, and one that was run by Apple's biggest competitor int he mobile space.
Some time agoe, Apple went cap in hand to Google saying "please sir: can we have some of that turn by turn direction goodness that you get on Android?".
Google: "Sorry sonny, You don't need that on your shiny black iPhones. We're keeping the good stuff for our own unwashed masses"
Put in this position, Apple had no choice but to go out and roll their own turn by turn mapping app. And to be fair it does work (at least every time I've tried it in the UK). The traffic info works (I just need to pay attention to it!) It lacks some of the location data that Google has managed to accumulate over the years, but give it at least 6/10 for the features it does have which work and work well.
Google, having noticed that Apple has cut it's connection to the cash cow that is iOS maps, realises that it needs to pull it's finger out and deliver a decent upgrade to Google Maps for the unwashed iOS masses.
Result: three months later Goole says: "Ok, sonny, looks like you do need that turn by turn mapping after all"
So for Apple the result is that they now have Google pretty much where they want them: they have been forced to deliver a mapping application with turn by turn mapping and all of the excellent location data that we expect from them. Apple also have the opportunity to develop and enhance their mapping app over time, and eventually suck some of that mapping goodness out Google's accounts.
Yes, the mapping app could have been better when launched, and a few Apple execs have paid the ultimate sacrifice for that. But the launch date was probably driven as much by the iOS release schedule and the need to support new hardware as by the readiness of the app itself.
iOS users are happy as now have both. I imagine it may have delayed some people from buying an iPhone 5 or upgrading to iOS 6 - but probably just delayed.
No mapping app is perfect - Google have been doing this for a long time and still have many errors. Apple and their shareholders are happy as read they had paid $2bn over the last 4 years (and most of that will be in more recent years as total installed base has increased) - so savings of at least $500m a year straight off a competitors and onto Apple's balance sheet.
I've actually used both - Google Maps is nagware trying to get you to login all the time - why - to get better access to you / your profile / data. They could have stored bookmarks locally or probably in iCloud but no they want you to have a Google login and nag you over and over.