Business guys making technical, enterprise architecture decisions.
My years working as a consultant working for major corporate customers taught me the following:
1) The corporate business guys who sign off on technical decisions have little knowledge or interest in technical issues.They delegate to business guys down the chain of command who also have little knowledge or interest in anything other than moving up in chain of command.
2) At the bottom of the chain is the least experienced business guy who listens to salesmen. The best salesman wins. The decision seldom has anything to do with "what is the best technology" or heavens forbid, "what is good for the business". Instead it generally depends on salesman like-ability. Also, new stuff is more fun to sell. Also, if the junior guys is the first person to champion something new they will have a leg up on moving up the chain.
3) Once top business guy has made a decision based on the decision made buy the most junior guy, admitting a mistake is unthinkable since it might result in losing his position in the organization. Blaming the mistake on the junior guys doesn't always work. This is why projects that are failing continue for long after it is obvious that they are a waste of money. As long as the dead horse continues to be beaten, the top business guy keeps his position - and maybe has time to find somewhere else to go.
There is no chance that corporate consumers of AI will admit their mistakes prior to the bubble bursting. The most they will refuse to pay for price increases for something that isn't working.