back to article Be still, our drinking hearts: Help Reg name whisky beast conjured by Swedish distillers and AI blendbot

Swedish distillery Mackmyra has released a whisky infused with the goodness of AI. Keen to reinforce workplace stereotypes, The Register went to check it out. We first noted Microsoft's foray into the world of whisky blending back in May, when early results of Redmond and Mackmyra's efforts were sampled. The distillery has …

    1. Oengus

      Re: Off the top of my head......

      (big) Blue Label

      in this case wouldn't Azure Label be appropriate?

  1. Ordinary Donkey

    Occam's Label.

    Because all things being equal, the simplest solution is usually alcohol.

    1. Muscleguy Silver badge

      Ah yes but the alcohol in question in the simplest is methanol, not ethanol.

      In the icon you have to imagine those are blind glasses.

      1. Ordinary Donkey

        Occams Label:

        No need to overthink things.

  2. Anonymous Coward
    Anonymous Coward

    Blender - We're making beer, I'm the brewery.

  3. FuzzyTheBear

    Big Iron ( G.C. suggested this as big iron bru , shortening it to Big Iron sounds great )

  4. Oliver 7

    Mackmyra are very versatile and innovative with their whisky expressions (cloudberry wine casks for example) and their marketing. The results can be variable but I'd certainly give this a go. How about:



  5. Caff

    Sweedish so Son instead of Mc

    Whiskey Whiskerson Face

  6. Gavin Jamie

    Cancel your units!

    Azure Vitae

  7. I ain't Spartacus Gold badge


    Artificial Inebriation

    I'm more worried about AI than others so:

    AIsle of Skye-net


    If computers are soon to manage articial intelligence, when will they achieve artificial inebriation?

  8. Anonymous Coward
    Anonymous Coward

    The references will probably be lost on most people, but: AI no Whiskey

  9. Josh Cain

    surprised this hasn't been said already


    It's crazy good.

  10. Snowy

    They went for a simple label

    Shame it just looks cheap and tacky, did they knock it up in the garage?

    1. harmjschoonhoven

      Re: They went for a simple label

      That is appropriate with the Swedish systembolaget restrictions on selling alcohol.

      1. Snowy

        Re: They went for a simple label

        Interesting have an upvote and a pint in a plain glass :)

  11. Anonymous Coward
    Anonymous Coward

    Silicon Glenfiddich

  12. Anonymous Coward
    Anonymous Coward

    Deep Lost Mind

  13. DCA

    Now how do I adjust those pesky human's program?


  14. MrZero

    For Isaac

    Insufficient Data for a Meaningful Answer

  15. of_the_wood

    Rökmoln Whiskey

    Rökmoln ... swedish for "Smoke Cloud"

    AKA en drickbar, molnig och rökig fis, i din allmänna riktning

    "a drinkable, cloudy and smoky fart, in your general direction"

  16. BBBerstler

    My Submission

    I would name it HALcohol

  17. Semper Phoenix

    Valcohol (Valhalla + alcohol)....

    … Mjölner mjölk :)

    1. Graham Cunningham

      Re: Valcohol (Valhalla + alcohol)....

      Or make that valhalcohol?

      1. bob, mon!

        Re: Valcohol (Valhalla + alcohol)....

        Valhallacohol: if you can't pronounce it, you've had enough...

        ------------------- this should be enough ---------------------->

  18. The Oncoming Scorn Silver badge


    Brown Shot Or Dram

  19. of_the_wood

    VandeWolken Whiskey

    VandeWolken dutch for "of the clouds"

    "for your next wicked pissa... a master blend from our several hundred million discerning noses, to your mouth."

    please: sip with only four digits (with pinky pointing to noon) as our digits have done the rest.

  20. Anonymous Coward
    Black Helicopters


    Named after the 'algorithm' the Missus uses for her 'blended' soup, served the day before grocery day.

    She checks the condition of everything in the pantry and says "This must go, this must go, this must go..." and all the Mustgoes end up in the soup.

    Amazing we've all survived!

    Icon for what will happen if she sees this post.

    1. Muscleguy Silver badge

      Re: Mustgo

      Takes me back to our married with kids student days. My wife would make big pots of endless vegetable soup. Sometimes it would get dumplings cooked in it. Good hearty tucker.

  21. plrndl

    Abort, Retry, Fail?

    Given the Microsoft connection, I suggest:

    Old Dosser

    1. amanfromMars 1 Silver badge

      Re: Abort, Retry, Fail?

      Is Old Fluffer another perfect fit, and Hot Microsoft Hit Operation, plrndl?

  22. Johnny Canuck


    1. Fungus Bob
      1. Snapper

        Damn, you got there first! I was going to add 'because one sip should be enough for anyone'.

  23. Blofeld's Cat Silver badge

    Right ...

    "... However, it was the technology behind the AI blend that we were most interested in ..."

    How very different from most of the other journalists I have ever met. Such selfless dedication ... continued on page 94

  24. Adam Jarvis


    Py-i-edition / (Py-i-ed'ition)

    "reazuringly expensive".

    1. Adam Jarvis

      Re: Py-i-edition, or just "Pie eyed".

      Just to explain my thinking here;

      "Pie eyed" / py-eyed / py-i-ed - py-python, i - represents the AI angle.

      Pie eyed - aka. Drunk

      I did want to add the tag line:

      "Someone who'll remain anonymous drank the 700ml bottle"

      (so now we're offering a 50ml taster instead, sorry - it was just too good!).

  25. Dave K Silver badge

    Or given the Microsoft connection it could be called


    Although that might put you off having a dram. So instead, how about:

    "Hello World"


    "10 Consume Dram

    20 Goto 10"


  26. K.S. Bhaskar

    Swedish whiskey smells fishy to me


  27. DarkLordofSurrey

    Vulture Wizzkey

  28. Mark 85 Silver badge

    Obviously this is Friday from the suggestions, so... Friday's Special Blend.

  29. 2Blockchainz

    Blue Label bottle of dearh?

  30. Andy Non Silver badge

    Silicon heaven

    or Server Coolant

    1. Muscleguy Silver badge

      Re: Silicon heaven

      I'll second Server Coolant.

      It reminds me of Harviestoun brewery's Old Engine Oil porter. When matured in whisky casks it becomes Ola Dubh which is a kind of bilingual pun.

  31. amanfromMars 1 Silver badge

    You might like to Realise IT is Far Too Late to Lay a Claim to Taming AI. *

    A salutary warning to any company toying with the idea of feeding their business secrets into an AI.

    A warning well heeded by an almighty few absolutely ages ago, Richard.

    * The Best/Worst to Be Hoped for ..... is don't Antagonise AI with IT. You have been forewarned. Don't waste time and space and riches on forearming in a field in which you are easy alienated prey. Try something/anything different is sound supported advice.

    1. Muscleguy Silver badge

      Re: You might like to Realise IT is Far Too Late to Lay a Claim to Taming AI. *

      What got me was they only ended up with one recipe. I suspect the proble is the AI system doesn't have a set of human taste buds and a cultured consciousness attached to it. Also since a large part of our taste sense is actually smell from volatiles and that applies very much to whisky it would need a nose too.

      Good whisky tasting notes will be in two parts: what the nose smells of and how it tastes including how many of the nose notes are in the taste and what they become.

    2. Tail Up

      Re: You might like to Realise IT is Far Too Late to Lay a Claim to Taming AI. *

      Seconded by a witness

      Cubed When Doubled

      Double Irish one, please.

  32. JAMF

    The 3 Laws


    The R. Daneel

  33. Queeg


    en slurk av lågan

    Swedish for "A sip of Flame"

  34. JetSetJim Silver badge
    1. Tail Up

      Re: Marvin...

      спс поржал)))

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