back to article BOFH: On the contrary, we LOVE rebranding here at the IT dept

"Now remember - there are no wrong answers in this exercise," Janice, the huggy-feely HR type says in a non-threatening manner. "What about SH*TBAG?" the PFY blurts. "Well that's more of an outburst than an answer," I point out gently. "Oh," the PFY responds. "My mistake." Getting caught up in exercises designed to " …

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      1. Anonymous Coward
        Anonymous Coward

        Re: Corporate re-branding horror...

        Fire can indeed be fitted nasally. Terry Wogan once got a bad nosebleed on air and a medic cauterised it.

  1. Michael H.F. Wilkinson Silver badge
    Coffee/keyboard

    Nut allergy

    I must use that. The rest was brilliant too

    Our IT department (originally computer centre) was rebranded CIT (Communication add Information Technology). Some people bacronymed that to Communication Is Taboo.

    1. WonkoTheSane
      Thumb Up

      Re: Nut allergy

      At least you didn't get as far as Communication, Logistics and Information Technology!

      1. Mark #255

        Re: Nut allergy

        One course (at Uni) I saw was for Computer Literacy and Information Technology.

        The lower-case 'a' was to be retained in all abbreviations, on pain of pain.

        1. DavCrav

          Re: Nut allergy

          CLAIT (or apparently CLAiT) is a standard computer literacy qualification for people who think that "literate" means knowing how to write a letter in Word. That is, the equivalent of thinking "literate" is knowing all the letter sounds and which way books open.

      2. Anonymous Coward
        Anonymous Coward

        Re: Nut allergy

        Perfect, a hassle free job as nobody would be able to find it.

    2. TRT Silver badge

      Re: Nut allergy

      It always makes me snigger when I get near to Brent Cross and my sat-nav emblazons "Clitterhouse Lane" across the screen.

      1. Anonymous IV

        Re: Nut allergy

        Our financial business had a department of worthy investigative people called 'Organisation and Methods' (O&M).

        A new CEO, for unknown reasons, renamed the department 'Systems and Methods'.

        The staff were delighted to answer their phones with "S&M Department?"

        We never found out whether the CEO was bright enough to have worked out the initials, but we suspected not.

  2. barstewardsquad
    Windows

    S.C.A.T.

    Reminds me of the day the young lad at work said to me that he was leaving to do a course at the Somerset College of Arts and Technology. He wouldn't believe me when I explained why I laughed so much.

    1. Anonymous Coward
      Anonymous Coward

      Re: S.C.A.T.

      An attractive female colleague of mine is currently attending a C.I.M. course.

  3. davidp231
    Pint

    Merry BOFH Day.

  4. wowfood

    This is why

    I could never work at one of those companies where you can make your own title. Software Liason for Ubiquitous Technologies.

    1. Evil Auditor Silver badge

      Re: This is why

      This is why I'm fired from companies where you can ;)

  5. Mike Smith

    For a brief period, I was in the Technical Architecture Resourcing Team.

    Made worse by the fact that it was exclusively male.

    Took a while for someone to notice though.

  6. Anonymous Coward
    Anonymous Coward

    Missed opportunities, in Barclays their amalgamated IT org was Global Technology & Infrastructure Services..GTIS.....GITS works so much better...

  7. Phil O'Sophical Silver badge
    Pint

    enhanced experiences

    Getting caught up in exercises designed to "enhance the workplace experience" is always a painful time for me.

    I've always enjoyed the ones that started around 3pm on a Friday.

    Happy 13th!

  8. Number6

    I still remember Dogbert's "Brown Ring of Quality", which appeared to be a piss-take of the new Lucent logo at the time.

    1. Jay 2
      Happy

      I was working for AT&T at the time and found that strip to be very close to home and therefore extremely funny. With that new logo we referred to Lucent as dog turd technologies.

  9. Nick Ryan Silver badge

    Oh dear, reminds me of the farcical time in a previous company where a department's self serving nutjob decided to rebrand the company's "admin" team as "Central Services", then assigning titles such as "central services executive". This resulted in two things:

    1) The girls in the office having to explain to potential new employers, friends and so on that they considered the job title was really "admin assistant" and having to put this on their CVs to make it clear.

    2) The IT support manager renamed his department "Essential Services". No electricity, network or computers? No administration... :)

  10. Beamerboy

    Our network team...

    ...in a previous role when they became part of the larger European company structure were affectionately known as Pan-European Network Integration Services - they knew and revelled in it as any good techies should!

  11. Anonymous Coward
    Anonymous Coward

    ITIL model

    Thanks to ITIL we now have a Continual Service Improvement team who have a lovely CSI logo on their business cards.

    The Yanks seem to be pretty indifferent to any TV reference but the Brit's cringe at any mention of it. So on my morning conf call I always make a special point of asking what CSI found out this week ;)

  12. John Dickson

    Our Wide Area Naming Convention Administrator

    ...aka the WANCA. Was a while back.

  13. tony2heads
    Flame

    Rebranding

    Still sounds to me what you would do to cattle after rustling them - with a red hot iron in a fire...

    (memories of old cowboy films)

    Hmm sounds like what should be done with people suggesting it!

    -icon: get that fire going.

    1. Al Jones

      Re: Rebranding

      I was sure that the old cattle prod would play a prominent part in today's episode when I saw the reference to rebranding in the title!

  14. nichomach
    Mushroom

    Does anyone know where...

    ...I can get some of those completely safe chairs? No particular reason... *whistles nonchalantly*

  15. MadIrish

    In Ireland....

    the wonderful gov / dept of ed decided to standardised all the Colleges names to be the county / city where the college is followed by "Institute of Technology". Worked fine for some like Dublin (DIT), Wicklow (WIT) but not so nice for Tipperary, where they changed the name to "Institute of Technology, Tipperary". Some other counties also had to change, like Galway (GIT). Ah, fond memories of silly things.

  16. ElReg!comments!Pierre

    Good, I missed these

    We really need some way to improve Simon's productivity. Someone send him Janice so that she can work out how to motivate himn (that, or a several-zeroes voucher at the local curry and/or booze place).

  17. Arachnoid

    ...I can get some of those completely safe chairs?

    Didn't you get the memo in regard to the three hour training course this afternoon that everyone from the company is required to attend and be signed off on

    Risk assessments in regard to mounting an office chair

    The safe procedural ethics to be used with office equipment

    The safest layout of office desk equipment an example images to be wall mounted locally

    How to load an office photocopier or printer without getting paper cuts

    Team ethics and responsibilities

  18. I ain't Spartacus Gold badge

    No acronym, but I worked for a US multi-national who genuinely had a Back-end Revenue Department.

  19. -maniax-

    The S.H.I.T department....been there, tried to do that

    In a company I worked at until recently the IT department shared an office with the Health & Safety department.

    For some reason when we collectively suggested that the office should be referred to as the "Safety, Health & Information Technology Office" the powers that be refused to sanction the printing of new identifying door stickers showing the new collective acronym for the office

    -maniax-

  20. Skizz

    I have no idea!

    When visiting the hospital at the time my child was born, I was following the signs for the maternity ward and saw a sign pointing to "F.O.A.D". I have no idea what they did there ... patient services perhaps?

  21. imanidiot Silver badge

    a good friday

    A classic BOFH tale was all i needed to make this an excellent day!

  22. TRT Silver badge

    Cheered me up no end...

    after I've just spent an hour at a Professional Services meeting where some guy from Central Information Systems and Services (IT) creamed himself silly over how new, exciting and wonderful Skype is... Sorry, did I say Skype? I meant Lync.

  23. earl grey
    Pint

    Needed that

    Thanks. Have one.

  24. Anonymous IV

    Naming conventions

    Back in the olden dayes we had a gradually-increasing network of PDP11's, each with a three-letter node-name related to its location. Brighton was BRI, Salford was SAL, and Bradford was (daringly) BRA. Bristol couldn't be BRI (already taken), so it had to be BST. Under no circumstances, we were told, could it be called TIT.

  25. Ugotta B. Kiddingme

    lovely acronyms

    reminds me of the delightfully classic Special High Intensity Training memo

  26. Sean Kennedy

    I'm lobbying for a good rebranding myself

    "Central Unified Network Technologies Specialists"

    Kind of rolls of the tongue, don't it?

  27. Anonymous Coward
    Anonymous Coward

    Unfortunate Abbreviation

    At the University where I work, they recently re-organised the colleges, with the "College of Liberal Arts" becoming the "College of Science and Mathematics". They now insist that the proper abbreviation is "CSM"...

  28. Anonymous Coward
    Anonymous Coward

    The place I am at...

    changed Human Resources to Colleague Resources and the head of that 'group' has the title of Chief People Officer...

    God, get me outta here...

  29. zen1

    Yanno

    I think upper management & HR types heads would explode if they weren't allowed to use acronyms. PoS's, all of em.

  30. Yet_Another_Kelly

    Tired of HR

    I always found HR to be embarassingly incompetent, petty power players, and did whatever I could to ignore them, as does everyone else.

    And then my company failed, and I found myself looking for a job.

    Now, I no longer find them funny, I find them evil. Truly evil.

    No matter the moral or ethical damage that their fundamental arrogance and ignorance cause, they (and their ilk) are choking organisations, slowly, to death, and damaging the lives of millions (directly and indirectly I.e. Family).

    That *all* positions, from specialist through manager, are decided by people who studied Sociology or Psychology, on purely superficial terms, is so fundamentally wrong. Strangely enough, they rate NLP or other "pseudo" crap higher than real experience.

    While people earlier may not have loved their line managers, at least there existed the possibility that he or she, would know something about what the job entails or requires.

    That hope is simply gone.

    IT techs have certs, Managers have an MBA, White Wine for the ladies, Pints for the blokes. The Directors get the hottest PAs, marathon running qualifies for all management positions.

    A simple, stupid and most of all STATIC system. Authoritarian, conformist, conservative. Inbred.

    In the middle ages, your position in society decided what clothes, in which colours, you and your entire family were *permitted* to wear. Woe betide any "oiks" who tried to even dress differently or wore too fancy jewellery! This is what is coming back.

    I know of companies where hiring, position and promotion are based solely on perceptions of looks, status and "attitude", never on competence, experience or ability. One after another, these companies are failing, but the "Cool! Brah" attitude remains.

    I would despair, but I would like to eat.

  31. Herby

    Now that we have gone through "rebranding"...

    Does ANYONE believe that it actually does anything.

    Wasn't HR ("Human Resources") called Personnel?

    Shorter is better!!

    Most of the time this is some silly bored buy that needs to justify his existence as a living breathing person.

    Brings me back to another "rebranding". They changed "NMR" (Nuclear Magnetic Resonance") scans to "MRI" (Magnetic Resonance Imaging) simply to eliminate "Nuclear" which seems to give everyone hives or some such.

  32. Ray Merrall
    Devil

    Magnesium chairs

    From many years ago, in a school science lab with very different risk rules to the present regimes, trying to ignite magnesium with a match was difficult, on the other hand, in a flash bulb moment, supplying electricity should have the desired effect. A quick rewire of the cattle prods and you've got a 2 in 1 solution.

    1. Anonymous Coward
      Anonymous Coward

      Re: Magnesium chairs

      I discovered in a school chemistry lab that your method does work with those lightweight metal pencil sharpeners, which just happen to be made of magnesium...

  33. Rob2621

    Working in a Uni in the UK a 'few' years back...

    When I worked in a uni, my boss didn't want us called IT any more, so we sat around trying to think of a new title for us. Various names were bandied about and I Suggested "Computer Users Network Technical Specialists"

    My boss at the time loved the title and wanted it painted on the door immediately, but unfortunately a junior of mine (a rather attractive young lady) said 'No Roy, no way am I going into an office with him and saying "Hello we are a pair of C#NTS"

    Strange - the meeting got broken up and we remained as the IT department

  34. Anonymous Coward
    Anonymous Coward

    Reminds me of this re-branding story:

    In the 90's Siemens decided to harmonise its organisational image. One of the policy edicts was to answer the phone in all their offices worldwide with the same greeting. "Hello, Siemens <office location>".

    So, "Hallo, Siemens Dortmund" would be the receptionist's first utterance in Dortmund.

    This worked well in most places. However the receptionists at the Staines office in the UK were reportedly rather embarrassed with their greeting.

  35. an_it_guy

    "rebranded" IT

    I updated my job title on my voicemail a few years ago, my boss just noticed - after 7 years... :)

    Advanced

    Server

    Support for

    Hosted

    Operations in a

    Logistical

    Environment

  36. algorithm&blues

    I spent a couple of years working in a governmental support contract on the Remote Infrastructure Management team....

    Yep, when incidents got passed over to us "Hey, I've got another rimjob for you!"

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